Real estate developer True Value Homes (TVH) on 26 June 2012 signed
World Chess Champion Viswanathan Anand as brand ambassador for all its
new projects for promoting its project across the World. TVH will be the
first South Indian company to be associated with Anand. Previously,
Anand was connected with NIIT from last 13 years.
TVS has number of projects for Chennai and Coimbatore which was
expanding Viswanathan presence in the south. The new project of TVH
Quadrant was launched on 25 June 2012 by Ravichandran, chairman of TVH.
Quadrant is 600 crore rupees super premium 18-storied project at Advar.
It consists of 100 units with 2.2 acres. The project would likely to be
completed in 3 years.The project has the separate sports facilities for
chess and other games. The company is also planning to take chess to
schools and organise annual tournaments.
Viswanathan Anand is the current World Chess Champion. He was awarded
by Padma Vibhushan in 2007. He also awarded by Rajiv Gandhi Khel Ratna
Award in 1991-92. He was the first player in chess history who won the
World Championship in three different formats: knockout, tournament and
match.
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